ADS.DE · Adidas AG

DAX · EURO STOXX 50 · XETRA

Risiko 5/10 · Brand Turnaround Play · €181.10 ▲ 0.81%

Kennzahlen

• Price €181.10
• Market cap €32.1B
• P/E (ttm) 23.46
• Div yield 1.56%
• 52-wk range €129.95 – €199.70

Wichtigste Risiken

• Fashion-cycle reversal (Lifestyle footwear revenue) — HIGH
• China demand recovery (Asia-Pacific top line) — HIGH
• North America competition (Nike/On/New Balance) (Market share) — MED
• FX headwinds (USD/CNY vs EUR) (Reported margins) — MED

Fazit

Turnaround is credible but heavily dependent on a single lifestyle-footwear cycle holding; valuation leaves little room for a stumble.

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